Mumbai, April 9, 2026: Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) has secured the 2nd position among India’s life insurers for customer experience in the Hansa Research Life Insurance Customer Experience Study (CuES) 2026. The company also achieved an impressive Net Promoter Score (NPS) of 60, reflecting strong customer trust, loyalty, and advocacy.
This recognition reinforces Kotak Life’s consistent focus on delivering simple, transparent, and reliable insurance experiences at every stage of the customer lifecycle—from onboarding and policy servicing to claims and long-term engagement.
Speaking on the achievement, Mahesh Balasubramanian, MD & CEO, Kotak Life, said, “This achievement truly belongs to our customers. Their trust and confidence inspire us to be a dependable partner in their journey—listening, simplifying processes, and supporting them in achieving their aspirations.”
The sixth edition of the Hansa Research study assessed customer experience across leading life insurance brands in India. Kotak Life’s strong performance highlights its digital-first approach, streamlined processes, and emphasis on clarity and ease of interaction, empowering customers to make informed decisions with confidence.
The company’s customer-centric success is backed by robust financial fundamentals and disciplined growth. Kotak Life recently surpassed ₹1 lakh crore in assets under management (AUM), driven by a well-diversified portfolio spanning protection, savings, retirement, and unit-linked plans, along with consistent claims performance and strong customer retention.
