A viral post on social media has once again sparked interest in the age-old debate — is gold the ultimate long-term investment?
According to a social media user’s post doing rounds on X (formerly Twitter), the comparison of gold’s value over the decades shows just how dramatically it has appreciated in comparison to popular cars of each era. The post reads:
“1990: 1kg gold = Maruti 800
2000: 1kg gold = Esteem
2005: 1kg gold = Innova
2010: 1kg gold = Fortuner
2019: 1kg gold = BMW
2025: 1kg gold = Land RoverLesson: Keep the 1kg gold — in 2030 it may equal a Rolls Royce, and by 2040 maybe even a private jet!”
While the comparison may not be factually precise, it cleverly highlights gold’s consistent rise in value and its power as a store of wealth across generations.
In 1990, 1kg of gold was priced around ₹3 lakh — nearly the cost of a Maruti 800 at that time. Fast forward to 2025, and the same 1kg of gold is worth over ₹70 lakh, roughly equivalent to the price of a luxury Land Rover.
Social media users have reacted with amusement and admiration, calling it a “creative and powerful reminder” of gold’s investment potential. One user commented, “Forget SIPs, the real Systematic Investment Plan is owning gold!”
Whether or not the car comparisons align perfectly with market prices, the underlying message resonates — holding gold over the long term has proven to be a golden decision.
