ANKUR TYAGIMumbai, September 25, 2025 – AU Small Finance Bank (AU SFB), India’s largest small finance bank and the first in over a decade to receive in-principle approval from the Reserve Bank of India (RBI) for transitioning into a universal bank, has announced the launch of its month-long festive campaign ‘AU Heart to Cart’.
The campaign, running from Navratri to Diwali, is designed to delight customers with exclusive rewards, festive offers, assured benefits, and massive discounts across shopping, travel, dining, entertainment, and loans.
Premium Festive Rewards
- For AU IVY customers: Complimentary Taj Epicure Preferred Membership worth ₹25,000.
- For AU Eternity customers: A mix of Marriott voucher + Amazon Prime Membership, valued at ₹7,499.
- Jewellery shopping rewards: Amazon vouchers worth up to ₹25,000.
- Grand Prize: Top two highest spenders win a couple’s trip to Goa (3 nights/4 days).
Festive Asset Loan Offers
- Gold Loan: 100% waiver on processing fees.
- Home Loan: Processing fee reduced by 0.25%.
- Micro Business Loan: 0.25% waiver on processing charges.
- Vehicle Loan: 50% waiver on processing charges.
- Remittance: Special discounts on USD transfers at card rates.
- Lockers: Amazon vouchers worth ₹250 for select new locker customers.
Shopping & Lifestyle Savings
Customers can save over ₹1 lakh this festive season using AU debit and credit cards:
- Electronics: Up to ₹15,000 off at Croma, Reliance Digital, and Haier.
- Smartphones: Discounts up to ₹4,000 on Realme and Vivo.
- Groceries: 15% off on BigBasket, Blinkit, Zepto, Flipkart Wholesale, and Swiggy Instamart.
- Dining: 15% off at Swiggy, Zomato, and EazyDiner.
- Fashion: Up to 10% off on Ajio, Ajio Luxe, and Tata Cliq.
- Travel: Savings up to ₹10,000 on Yatra, MakeMyTrip, Adani One, Indigo, Ixigo, EaseMyTrip, and Paytm Flights.
- Movies: Up to 50% off on Cinepolis and PVR Inox tickets.
- Jewellery: Amazon vouchers up to ₹25,000.
Navratri & Dussehra Special Offers
- Daily Credit Card Deals: 15% off on Swiggy, Instamart, and Ajio.
- Ashtami & Navami (Days 8 & 9): Zero processing fees on credit card EMIs.
- Dussehra (Day 10): 15% off on Zepto plus 25% off on dining via District by Zomato.
AU 0101 App Exclusives
- Amazon vouchers on mobile recharges, bill payments, and UPI transactions.
- Business customers get special Amazon vouchers on QR and Soundbox transactions.
Bank’s Vision
Uttam Tibrewal, Executive Director & Deputy CEO of AU SFB, said:
“With ‘AU Heart to Cart’, we want to celebrate India’s festive spirit by giving our customers real value – from discounts and memberships to festive loan waivers. Thanks to recent GST reductions under the government’s ‘GST Savings Utsav’, we believe this campaign will boost consumer confidence and make celebrations more rewarding.”
He added that the initiative is designed to cover the entire banking journey – from payments to loans – ensuring inclusivity, trust, and tangible rewards.
Bottom Line
With a mix of premium memberships, mega savings, special festive EMI offers, and grand prizes, AU Small Finance Bank’s ‘AU Heart to Cart’ campaign is set to make this festive season both rewarding and memorable for customers.
👉 For complete details, visit: offers.aubank.in (T&C apply, offers vary by card type).
Abhishek Sinha
